Past travellers
Customers who booked before and may be ready for their next trip.
Business modules
Email marketing for travel agencies
Turn the customers and leads already in TravelSuite ERP into repeat bookings. Send targeted email campaigns about new packages, Umrah seasons, visa openings and seasonal offers through your own email accounts, and track opens and clicks for every campaign. Marketing is a premium add-on you switch on when you are ready.
- Email campaigns
- Targeted to customers and leads
- Your data
- No list exports needed
- Sender rotation
- Your SMTP accounts within limits
- Add-on
- Switch it on when you need it
Overview
Travel email campaigns built into your ERP
The TravelSuite ERP Marketing module is email marketing built into your travel ERP. It is a premium add-on that sends targeted email campaigns to your travel customers and tracks how they engage. Because it works from the customer and lead records your team already keeps, there is no separate list to export, clean and upload.
Each campaign is one email for one audience. Promote a new tour package, the next Hajj or Umrah season, a visa opening or a holiday offer, and send it to the people most likely to book, such as past travellers, enquiries that did not convert or corporate customers.
Campaigns go out through your own email accounts. In communication settings you add one or more SMTP sender accounts and send a test email to check each one. Transactional mail uses the default account, while campaigns rotate between healthy accounts within each account's limits, which keeps sending steady.
After sending, follow engagement for each campaign to see how many people opened the email and clicked through, then let sales follow up with the customers who showed interest. Start with one seasonal campaign, compare the results over the following weeks and repeat what works for your agency.
Email campaigns
Write the offer, send it, see who engaged
A campaign is one email to one audience. Promote a package, a season or a visa opening, then follow how many people opened it and clicked through.
FromSky Travelsoffers@skytravels.example
To Past Umrah travellers
SubjectUmrah season seats are open
Umrah season
Book early, travel with the group you trust
Limited seats on our next departures.
14-day UmrahFrom $1,450
Flights and visaHandled by our team
Example campaign and numbers.
Audiences
Start from the customers you already have
Campaign audiences come from your TravelSuite customer and lead records, so there is no list to export or keep in sync. Narrow it down until the offer fits the people who will receive it.
- Past travellers ready for another trip
- Leads that enquired but did not book
- Corporate customers
Audience
WhereCustomer typeisIndividual
AndStatusisActive
AndTagincludesRepeat
All customers and leads5,000
Match the conditions1,200
Audience950
Example audience. Available filters may differ in your setup.
Who to reach
Audiences you already have
Open leads
Enquiries that have not booked yet and need a reason to come back.
Seasonal travellers
Customers of a service, such as Umrah, ahead of the next season.
Corporate customers
Companies that buy travel for their staff.
Key capabilities
Send targeted email campaigns to your travel customers and track how they engage.
10 features included in Marketing
See it in a demo- 01Targeted email campaigns
- 02Audiences from customers and leads
- 03Your own SMTP sender accounts
- 04Test email for each sender
- 05Rotation across healthy senders within limits
- 06Default account kept for transactional mail
- 07Campaign engagement tracking
- 08Promote packages, seasons and offers
- 09Follow up from the same customer records
- 10Premium add-on, enabled when needed
Campaign workflow
From idea to results in six steps
- 01
Connect senders
Add your SMTP accounts and send a test email.
- 02
Pick the audience
Choose the customers or leads the offer is for.
- 03
Write the email
Promote a package, a season or an offer.
- 04
Send
Campaigns rotate between healthy senders within their limits.
- 05
Track engagement
See how many people opened and clicked.
- 06
Follow up
Let sales contact the customers who showed interest.
Sending
Your own email accounts, shared fairly
Campaigns go out through the SMTP sender accounts you add in communication settings. They rotate between healthy accounts within each account's limits, while transactional mail keeps using the default account.
Campaign
Umrah season seats are open
950 recipients- Sender 1Healthyoffers@skytravels.example320 of 500 today
- Sender 2Limit reachednews@skytravels.example500 of 500 today
- Sender 3Healthyhello@skytravels.example180 of 500 today
Default account is used for transactional mail.
Send test email to check an account before a campaign uses it.
Example accounts and limits.
Built for every team
Marketing that works with the rest of the agency
Marketing staff
- Campaigns from customer data
- Seasonal offers
- Engagement per campaign
- No separate list tool
Sales staff
- Follow up interested customers
- Customer history on hand
- Fewer cold calls
- Same records as the CRM
IT and admins
- Your own SMTP accounts
- Test email per sender
- Sending within account limits
- Healthy sender rotation
Owners
- More repeat bookings
- Results per campaign
- One system to run
- Add it when you are ready
Why agencies switch
Before and after TravelSuite ERP
| Task | Without TravelSuite | With TravelSuite ERP |
|---|---|---|
| Contact lists | Exported from spreadsheets | Customers and leads already in the ERP |
| Sending | One mailbox hitting its limit | Rotation across healthy sender accounts |
| Targeting | Same email to everyone | Campaigns for the right audience |
| Results | No idea who read it | Opens and clicks per campaign |
| Follow-up | Separate tools and copy-paste | Same customer records as sales |
FAQ
Frequently asked questions
What does the Marketing module do?
It sends targeted email campaigns to your travel customers and leads and tracks how they engage with each campaign.
Where do the contacts come from?
From the customers and leads already in TravelSuite ERP, so you do not need to export and import lists.
Which email accounts are used to send?
Your own SMTP sender accounts, added in communication settings. Campaigns rotate between healthy accounts within each account's limits, and transactional mail keeps using the default account.
Can I test a sender account first?
Yes. Communication settings include a Send test email option so you can check an account before campaigns use it.
Can I track results?
Yes. Each campaign shows engagement, such as how many people opened the email and clicked through, so you can see which offers interest your customers.
What can I promote?
Anything you sell, such as new tour packages, Hajj and Umrah seasons, visa openings, holiday offers or agency news.
Is Marketing included in every plan?
Marketing is a premium add-on module. It can be added to your TravelSuite ERP whenever you need it, and we can show it in a demo first.
Does it send WhatsApp or SMS campaigns?
Marketing covers email campaigns. Day-to-day WhatsApp, Messenger and Instagram conversations are handled in the Omnichannel Inbox.
Works with every TravelSuite module
Bookings, customers, payments and accounts stay in one database, so this module shares data with everything else automatically.